About Us

Our Company

Welcome to Appfluent…

We are Xero specialist accountants that want to help growing limited companies have a simple straight-forward solution to managing their business finances with our Virtual Finance Team.

Our business was born out of an idea from our founder Craig Parry that accountants were not giving their clients what they need, you don’t need an accountant that speaks to you once or twice a year just to file your accounts, you need an accountant that is there for you and your business month in and month out, helping your business to grow and to provide you with an outsourced fully-managed finance department.

Craig’s background is in industry, managing finance departments, improving business owner’s knowledge of their financial information, and helping them to have a better handle on their finances.

After working as a business consultant for a number of years, actually being in those businesses Craig seen the challenges business owners face and wanted to help a greater number of businesses, from this Appfluent was born. 

We don’t take ourselves too seriously at Appfluent, we believe in being direct and saying things how they are in plain English, you won’t see any dinosaur accountancy talk from us!

Our team is UK based within our offices in the beautiful city of Liverpool.

We also believe in a fixed-fee service, gone are the days of time-based billing for accountancy services, we operate on a monthly fixed fee. This means you always know what fees are due in advance and no big scary bill at the end of the year.

Many business owners out there know the time and effort that goes into opening your own business, being a business owner is hard work! You may have never dealt with building or operating a finance department, so are unsure of where to start, and making sure your financials are in order can be stressful, key to growing a business is good financial control.

This is where I want to help you in my specialist area, with over 15 years of experience in accounting and finance management, I can provide an effective and straightforward solution for business owners.

Craig Parry, Managing Director

Our Values

  • Excellent client experience is our number one priority
  • Always treat our client’s businesses as if they were our own
  • To be honest, even when it’s an awkward conversation
  • Don’t take ourselves too seriously
  • Don’t stress over the small stuff
  • Work with a smile on our faces
  • Love what you do or do something else

Our Vision

  • To save you time each week running your business, giving you more time with your family & friends
  • To keep things simple, straight-forward accountancy done for you.
  • To provide solutions to your problems
  • To help more business owners understand their finances
  • To help you have the lifestyle you want your business to provide
  • To create a fun, friendly office environment for our staff to flourish and our clients to enjoy visiting us!