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About Us

Welcome to Appfluent Accounting

We are a firm of Xero specialist accountants for individuals and limited companies. 

We are here to provide you with a straightforward solution to managing your business finances with our Virtual Finance Team.

We aren’t here to simply file your accounts once a year and keep you compliant, there is a lot more to how we as accountants can support business, and that’s what we are here to do.

We aren’t your traditional accountants our MD, Craig Parry, comes from a background in industry actually working in businesses operating the finance departments and helping them operate day to day, because of this, we like to be more hands-on with our clients and provide a more personal service as we feel this is what business owners want and need.

Our business was born out of an idea that we believe accountants were not giving their clients what they need, you don’t need an accountant that speaks to you once or twice a year just to file your accounts, you need an accountant that is there for you and your business month in and month out, someone you can pick up the phone and speak to when you need to and someone helping your business to grow and move forward. 

We also believe in a fixed-fee service, gone are the days of time-based billing for accountancy services, we operate on a monthly fixed fee. This means you always know what fees are due in advance and no big scary bill at the end of the year.

Many business owners out there know the time and effort that goes into running your own business, being a business owner is hard work! You may have never dealt with building or operating a finance department, so are unsure of where to start, and making sure your financials are in order can be stressful, key to growing a business is good financial control.

This is where I want to help you in my specialist area, with over 15 years of experience in accounting and finance management, I can provide an effective and straightforward solution for business owners.

Craig Parry, Managing Director

Our Vision

We want to help more business owners feel they have a handle over their finances and that they are running their business, not the other way around.

It’s easy as a business owner to lose sight of why you started in the first place as you get too damn busy just getting through each day.

You lose family time, social time and can get a bit of tunnel vision at having your business take over your life, we want to give you your time back and help you enjoy being a business owner.

If we can take the stress of your finance team and handle that for you, provide solutions to your financial queries and empower you with the information you need to push your business forward, then we would be a happy firm of accountants!

Our Values

Our number one priority is to ensure we provide the best client experience possible. The better service we can provide to you, the better we can understand you and your business and help you move forward.

We like to be open and honest and in our discussions with clients, even when it’s an awkward conversation and we are passionate about business, we have a genuine interest in our clients and the different industries they operate within.

We treat our client’s businesses as if they were our own, you have put your trust in us to guide your business and keep you compliant, we are in a responsible position and we appreciate that, it’s your baby and we are here to help you nurture it.

We don’t take ourselves too seriously, we are normal people just like you! We are straight-talking, we like to have fun whilst we work and we don’t stress over the small stuff.

At the end of the day, you should love what you do, or do something else.